Business Administration / E-Commerce Management
The Web has revolutionized business and commerce. In order to succeed, you need to study at a business school that teaches the most modern, relevant skills and knowledge.
Reeves College's Business Administration/E-Commerce Management diploma program teaches both business administration skills such as word processing and computerized accounting, and e-commerce training in areas like website management and e-commerce trends. The 43-week program covers sales and marketing, business communications, management, and customer relations. Students are able to gain real-world experience through a five-week practicum placement.
“The courses I teach focus on what employers expect graduates of these disciplines to know when they enter the workforce. The coursework include practical application of what is learned. Students focus on one course at a time, but the practical aspects of one course are relevant to other courses in the program. This education prepares students to fit the needs of employers in a variety of fields.” – Beth W., Reeves College Business Instructor
This program is 43 weeks in length.
Job Opportunities
- Office Administrator
- Administrative Assistant
- Accounting/Bookkeeping Assistant
- Inventory Controller
- Customer Service Representative
- Marketing Assistant
- Internet/E-Commerce Marketing Assistant
- Business Owner
Program Courses
The program outline below is for Alberta.
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| L1015 |
Strategies for Success |
20 |
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- Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and learning styles. This course will introduce techniques for time, conflict, and stress management and develop interpersonal communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of choice. Students will also prepare a professional resume and learn how to write effective cover letters.
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| S1000 |
Sustainable Futures |
20 |
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- Sustainability means meeting humanity’s needs without harming future generations. In this course, students will explore the pillars of sustainability, sustainability’s relation to the environmental movement, climate change and its effects, Canadian and other governments’ actions, and how to incorporate sustainable practices into any workplace. A combination of instructor presentations and timely, hands-on projects will culminate in a student portfolio touching on the course’s key points.
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| I1025 |
Computer Fundamentals |
20 |
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- The first component of this course is designed to introduce students to basic computer literacy through familiarization with the components that make up a computer. Students will also look at the Windows operating system to learn how to manage a computer on a regular basis. This course is also designed to introduce students to considerations for living online. Students learn about the Internet, email, and avoid risk to personal security while online.
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- The main objective of the first part of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Word 2007. In the second segment, this course will go further to introduce students (as experienced users) to some advanced features of Word in order to produce professional documents, manage large files, work with web documents, collaborate with others, or merge data together.
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- The main objective of the first level of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Excel. In the second level of this course, students will begin with a review of the basic operations and then move to more advanced topics that include working with functions, customizing formatting, using drawing tools, hyperlinks, data tools, databases, cell formatting, drawing objects and customizing charts.
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- The main objective of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Access. Students learn how to create tables and forms and how to search for data, sort and filter data, and create and modify queries. Reports and charts can be created using the data.
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| B1030 |
Business Communications |
60 |
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- Students will learn a variety of communication methods for the modern business office. Topics include written and oral communications, grammar, spelling and the communication process. Students will practice these elements by role-playing and through case studies.
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| B1040 |
Office Procedures |
40 |
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- Students will examine the necessities required for operating a smooth and efficient office environment. Topics covered include basic filing techniques, telecommunications, time management and organizational skills, and the use of general office equipment.
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| B1050 |
Accounting Fundamentals I |
40 |
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- This module is intended to provide the students with a general background of the fundamentals of accounting so that they understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
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| B1060 |
Computerized Accounting I - Simply Accounting |
80 |
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- Students transfer their knowledge from accounting Fundamentals and learn how to apply these concepts in a computerized environment using Simply Accounting. Some topics covered in this module include setting up computerized accounting system, computerized journals and ledgers, income statements and balance sheet, as well as customer accounts.
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| B1070 |
Customer Relations |
20 |
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- In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
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- Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
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| B1090 |
Retail Marketing |
40 |
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- Through case studies and lectures, students will learn how marketing concepts are applied in the retail sector. Retail pricing, store layout, customer relation policies and guarantees are some of the issues examined.
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| B1100 |
Sales and Marketing |
40 |
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- In both retail and industrial sales it is the professional salesperson who is responsible for meeting the customers’ needs and maintaining customer relations. Students will learn how to perform the many functions of the professional salesperson including collecting information from the customer, understanding and identifying customer needs, providing product & service information to the customer and maintaining customer relations. Students will learn the interactive or consultative approach to selling which emphasizes the necessity of the customer to be an active participant in the sales process.
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| B1110 |
Diversified Marketing Techniques |
20 |
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- Students will cover the various methods of direct response advertising and the variables of a not-for-profit organization. Types of direct marketing used to establish one-to-one customer relationships will be explored and discussed. As well, the service industry, which is broken into four categories, will be used to show strategies employed in the non-tangible product business sector.
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| B1120 |
Introduction to E-Commerce |
40 |
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- This e-commerce module, the first of three courses in this area, presents an overview of internet basics, an introduction to online commerce, and a discussion of the business models which are currently used in the new marketplace.
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| B1130 |
Management of Online Business |
40 |
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- This module offers an in-depth look at the task of marketing within the E-Commerce context. It concentrates on comparisons and contrasts between e-marketing and marketing as we know it in the physical world. Students will discover that web sites are not merely billboards for a firm, but can be used to manage the Four P’s efficiently and effectively. Over the course of this module, students will be required to submit a web site proposal for their own theoretical corporation.
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| B1140 |
Managing Corporate Websites |
40 |
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- This module offers two different perspectives on E-Commerce. The first looks at the impact of E-Commerce on society, including the role of governments in the implementation of e-policies. The second perspective focuses on E-Commerce in the future – its technology, its functions, and its management. A significant challenge in this module is the requirement for students to create and launch a corporate website, based on what they have learned in all three E-Commerce modules.
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- This module is for course credits but has no grade. Students will be placed in actual workplaces related to their field of study and will be expected to act as a regular employee in order to gain the valuable “real world” experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory.
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| L1040 |
Job Search / Academic Review Techniques |
20 |
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- Students will have the use of our Job Search lab, which has unlimited Internet access, a job search resource library and a fax machine and phone for contacting prospective employers with your resume. Facilitators will also be made available to advise on job finding resources, interview skills and techniques and to carry out mock interviews. Students review core program concepts and learning in order to market their skills effectively.