Business Administration / E-Commerce Management
The Web has revolutionized business and commerce. In order to succeed, you need to study at a business school that teaches the most modern, relevant skills and knowledge.
Reeves College's Business Administration/E-Commerce Management diploma program teaches both business administration skills such as word processing and computerized accounting, and e-commerce training in areas like website management and e-commerce trends. The 43-week program covers sales and marketing, business communications, management, and customer relations. Students are able to gain real-world experience through a five-week practicum placement.
“When I started the Business Administration program at Reeves College I hadn’t been back to school in almost 10 years. I was very nervous when I started the course because I struggled through high school. In the end, nothing was going to stop me. I can definitely say that the struggle for anything is worth the fight. I work for Devon Canada, still in the top 100 places to work for in Canada. I no longer have to work two jobs, and the company really appreciates the work I do. I have also gained a greater confidence that will last a lifetime. I could not have asked for more.” – Elaine B., Reeves College Graduate
This program is 43 weeks in length.
Job Opportunities
- Office Administrator
- Administrative Assistant
- Accounting/Bookkeeping Assistant
- Inventory Controller
- Customer Service Representative
- Marketing Assistant
- Internet/E-Commerce Marketing Assistant
- Business Owner
Program Courses
The program outline below is for Alberta.
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- The main objective of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Access. Students learn how to create tables and forms and how to search for data, sort and filter data, and create and modify queries. Reports and charts can be created using the data.
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| B1110 |
Diversified Marketing |
20 |
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- Students will cover the various methods of direct responseadvertising and the variables that make up a not-for-profitorganization. Types of direct marketing used to establishone to one customer relationships will be explored anddiscussed. As well, the service industry, which is broken intofour categories, will be used to show strategies employedin the non-tangible product business sector.
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| B1120 |
Introduction to E-Commerce |
40 |
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- This E-Commerce module, the first of three courses in thisarea, presents an overview of internet basics, an introductionto online commerce, and a discussion of the businessmodels which are currently used in the new marketplace.
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| L1040 |
Job Search / Academic Review Techniques |
20 |
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- Students will have the use of our Job Search lab which has unlimited Internet access, a job search resource library and a fax machine and phone for contacting prospective employers. Facilitators will also be made available to advise on job finding resources, interview skills and techniques, and to carry out mock interviews. Students review core program concepts and learning in order to market their skills effectively.
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| B1130 |
Management of Online Business |
40 |
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- This module offers an in-depth look at the task of marketingwithin the E-Commerce context. It concentrates oncomparisons and contrasts between e-marketing andmarketing as we know it in the physical world. Students willdiscover that web sites, not merely billboards for a firm, canbe used to manage the Four P’s efficiently and effectively.During the course of this module, students will be required tosubmit a web site proposal for their own theoreticalcorporation.
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| B1140 |
Managing Corporate Websites |
40 |
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- This module offers two different perspectives on ecommerce. The first looks at the impact of E-Commerce on society, including the role of governments in theimplementation of e-policies. The second perspective focuses on E-Commerce in the future – its technology, its functions, and its management. A significant challenge in this module is the requirement for students to create andlaunch a corporate website, based on what they have learned in all three E-Commerce modules.
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- Students are provided an introduction to marketing practicesfocusing on problem definition and solution. Topics willinclude marketing concepts, marketing strategies, and buyerbehaviour. The product promotion, distribution, pricing andpublic relations model are emphasized.
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- This module is for course credits but has no grade. Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee for five weeks in order to gain the valuable “real world” experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory. (PR: All coursework)
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| B1090 |
Retail Marketing |
40 |
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- Through case studies and lectures, students will learn howmarketing concepts are applied in the retail sector. Retailpricing, store layout, customer relation policies andguarantees are some of the issues examined.
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| B1100 |
Sales and Marketing |
40 |
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- In both retail and industrial sales it is the professionalsalesperson who is responsible for meeting the customers’needs and maintaining customer relations. Students willlearn how to perform the many functions of the professionalsalesperson including collecting information from thecustomer, understanding and identifying customer needs,providing product & service information to the customer andmaintaining customer relations. Students will learn theinteractive or consultative approach to selling whichemphasizes the necessity of the customer to be an activeparticipant in the sales process.
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- The main objective of the first level of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Excel. In the second level of this course, students will begin with a review of the basic operations and then move to more advanced topics that include working with functions, customizing formatting, using drawing tools, hyperlinks, data tools, databases, cell formatting, drawing objects and customizing charts.
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| L1015 |
Strategies for Success |
20 |
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- Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and learning styles. This course will introduce techniques for time, conflict, and stressmanagement and develop interpersonal communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of choice. Students will also prepare a professional resume andlearn how to write effective cover letters.
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| S1000 |
Sustainable Futures |
20 |
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- Sustainability means meeting humanity’s needs withoutharming future generations. In this course, students willexplore the pillars of sustainability, sustainability’s relation tothe environmental movement, climate change and its effects,the Canadian and other governments’ actions, and how toincorporate sustainable practices into any workplace. Acombination of instructor presentations and timely, hands-onprojects will culminate in a student portfolio touching on thecourse’s key points.
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- The main objective of the first part of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Word 2007. In the second segment, this course will go further to introduce students (as experienced users) to some advanced features of Word in order to produce professional documents, manage large files, work with web documents, collaborate with others, or merge data together.