Today's business world has passed the days when marketers were unsure of the value of social media platforms. Now, it is clear that maintaining a strong online presence on sites such as Facebook, Twitter, LinkedIn and Wordpress can attract new customers as well as engage existing ones. In a recent study published by the Harvard Business Review, 60 companies' social media strategies were examined and either deemed successful or failing to drive any business.

One of the most telling signs that led to a company's social media failure was making it too obvious that they were simply trying to sell a product. Instead, implementing social strategies that help people establish and enhance relationships proved to be a more organic and positive approach to turning website visitors into leads in sales interactions. Ultimately, the point of the extended marketing tool is to foster a relationship with the client and provide a stronger sense of connection between the consumer and seller.

Professionals may likely face many questions and concerns about social media and what does or doesn't work in the business world. Customer opinion is more important than before and a growing number are using this technology. Students who are planning on a career in the business realm can begin by enrolling in business courses at Reeves College to hone their skills within the field.