Get the up-to-date training and hands-on experience you need to launch your business career. The Business and Digital Marketing Management diploma program will provide you with the latest skills in social media, web, and digital marketing. Combine that with a foundation in traditional business skills such as writing and project management, and you'll be prepared to take on an entry role in business management or even launch and run your own business.
This program will help you to keep up with the rapid rise of digital media communication, which has transformed marketing, promotion, and sales. In less than a year, you'll learn how to deliver effective e-media marketing campaigns and gain an understanding of the latest digital and social media marketing tools and analytics. You'll also get to put your new skills and knowledge to use through a practicum placement in a real-world business environment.
Tasha discusses the hands-on training she received at Reeves College.
This course presents an introductory look at the Microsoft Office 2016 productivity applications Word, Excel and the Windows environment in which they run. It covers the fundamentals of organizing files and folders, of drafting business documents and of reporting data in spreadsheets. This course relies entirely on practical hands-on activities that allow you to learn the concepts by practicing them on a regular basis and obtaining feedback immediately.
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
This module explores a variety of topics in business organization, operations and management. The history of business in Canada and major forms of business ownership are discussed. Students learn about planning and organizing the structure a business enterprise, managing and maintaining its operations. The concepts of quality and productivity are introduced. The use of the latest information systems and communication technology in conducting business is also covered.
This course is an introduction to the fundamental principles and practices of accounting as a device for reporting business activity. It provides the student with an understanding of the underlying theory and principles of accounting. The construction of financial statements as they evolve from business transactions and records is emphasized using the rules of double-entry bookkeeping. In addition, adjusting journal entries and everyday transactions for both service and retail businesses are recorded coupled with the preparation of basic financial statements.
Students transfer their knowledge from Accounting Fundamentals to learn how to apply these concepts in a computerized environment using Simply Accounting. Some topics covered in this module include setting up a computerized accounting system, computerized journals and ledgers, income statements and balance sheets, as well as customer accounts.
A business plan is critical business venture. Students will assess a proposed business idea, identify business risks and develop strategies designed to maximize the opportunity for a successful venture.
Project Management has become essential in all areas of modern organizations. This course will develop the core set of technical and managerial skills needed to successfully perform all the steps needed in managing a project. The objective of this course is to explore both the technical and social components of project management. The course introduces students to the fundamentals of project management as well as provides an opportunity to apply these fundamentals in the analysis of case examples and in-depth exploration of project management issues. As such, the course provides an equal blend of lecturebased and experiential learning opportunities.
In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.
This course examines the role and application of law in Canadian Business. It provides a comprehensive overview and explanation of legal concepts and issues in typical business settings. Some of the major topics covered in the course include dispute resolution, torts, contracts, employment law, laws related to common forms of business ownership, property and commercial transactions. The legal implications of using information technology and the Internet are also explored. Many examples of real-life situations are discussed to illustrate the application of theory in practice.
This course builds on the skills learned in the Student Success Strategies course or its equivalent. It provides information on how to use the communication skills learned in order to make a successful presentation to a prospective employer. Students also learn how to uncover the hidden job market and identify employment opportunities. Self-assessment during this course allows students to identify their personal skills that are transferable to the workplace and to describe these skills to a prospective employer. Students may be videotaped during a mock interview and will participate in the analysis of their performance in the “interview”.
This is the capstone project component of the Business and Digital Marketing Management program, which is the opportunity for students to apply their knowledge and skills from the classroom portion of the program to practical situations typically encountered in a Business environment. The variety of tasks to perform as part of the capstone project will be aligned to a typical working environment and real-life situations.