SSS4 / Student Success Strategies
Students will gain a better understanding of themselves through an exploration of their personal attributes, transferable skills and learning styles. This course will introduce techniques for time, conflict, and stress management and develop interpersonal communication skills. Fundamental study and motivation skills will be covered, preparing students to excel in their program of choice. Students will also prepare a professional resume and learn how to write effective cover letters.
MOT4 / Microsoft Outlook
This course explores information using Microsoft Outlook. It will present the MS Outlook application interface, tools, and features. You will learn about the fundamentals of an email application, scheduling, calendars, contact lists, creating, forwarding and managing messages. This course relies heavily upon hands-on practical activities that allow you to learn the concepts by practicing them on a regular basis.
MSW4 / Microsoft Word
The main objective of the first part of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Word. In the second segment, this course will go further to introduce students (as experienced users) to some advanced features of Word in order to produce professional documents, manage large files, work with web documents, collaborate with others, or merge data together.
MSE4 / Microsoft Excel
The main objective of the first level of this course is to introduce students to the basic commands, functions, and capabilities of Microsoft Office Excel. In the second level of this course, students will begin with a review of the basic operations and then move to more advanced topics that include working with functions, customizing formatting, using drawing tools, hyperlinks, data tools, databases, cell formatting, drawing objects and customizing charts.
EBW4 / Effective Business Writing
Following the completion of this course, students will be able to: describe business communications in today’s workplace; communicate in teams using listening, nonverbal and meeting skills; plan, write and review various types of business messages; communicate effectively using memos, email, letters and instant messages; create business reports and proposals; plan, write and deliver oral presentations.
MKT4 / Marketing
Students are provided an introduction to marketing practices focusing on problem definition and solution. Topics will include marketing concepts, marketing strategies, and buyer behaviour. The product promotion, distribution, pricing and public relations model are emphasized.
BMT4 / Business Math
An introduction to the fundamental principles and concepts of business mathematics. Students will be shown how to apply these principles and concepts to solve practical business problems in regards to marketing and finance.
BES4 / Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way. Topics covered include setting up a business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction and motivation, data communication networks, transaction processing systems, and management information systems.
AFA4 / Accounting Fundamentals I
This module is intended to provide students with a general background of the fundamentals of accounting as a means to understand the daily transaction procedures that exist in business. Students are introduced to double entry bookkeeping including debits and credits, assets, liabilities, equities, journalizing transactions, posting of accounts to ledgers, and preparing a trial balance. Students are also introduced to financial statements and to adjusting and closing accounts.
CAA4 / Computerized Accounting I
This course provides a practical instruction to Sage 50 Accounting. Students learn how to set up a computerized accounting environment and record transactions in the General, Payable, and Receivable ledgers by working with a variety of business simulations.
ENT4 / Entrepreneurship/Business Planning
A business plan is critical business venture. Students will
assess a proposed business idea, identify business risks
and develop strategies designed to maximize the opportunity
for a successful venture.
HRE4 / Human Resources
Employees are the most valuable asset of a business and all aspects from hiring to performance appraisal are examined utilizing the case study approach.
IMISY / Introduction to Management Information Systems
Information and data are the fuel that drive businesses today. Managing, protecting, accessing, and analyzing information in a timely manner is the cornerstone of a company’s decision making processes leading to intelligent business decisions. This course provides an overview of the various information systems that are essential parts of business processes in today’s global business landscape. The course starts with an exploration of general information systems and resources such as computer systems, database systems, data warehousing, and the personal, legal, and ethical issues that surround information systems. Students will learn about the various systems that support data communication, e-commerce, cloud computing, and global information systems in a connected world. Finally, the course will explore enterprise level management information systems that support an organization’s various activities.
MNGMT / Fundamentals of Management
This course aims to build upon the student’s fundamental knowledge of business in general with a particular focus on management. Students will explore the management skills that are essential in today’s business environments. Students will explore the role of management in areas of planning, organizing, leading, and controlling processes. The course will explore topics in management in small, medium, and large enterprises, planning and strategic management, operations management, human resources management, leadership, motivating employees, working with groups and teams, and managing innovation and change.
STWBD / Strategic Web Design
In this course students will be able to create a search engine-friendly website. Students will be introduced to the website planning process, and discover the web design tools, principles, and strategies that will allow them to design create and publish a fully functional web site. Students will become familiar with web hosting principles and integrate social media effectively on their websites. Topics include publishing fundamentals, graphic design principles and the creative aspect of web design, website security and analytics, Integration of e-commerce components such as shopping carts, Customer Relationship Management, and loyalty programs. Finally, students will learn to integrate multimedia, online advertising, and streaming channels to their websites.
DGMKF / Digital Marketing Fundamentals
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords, and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing, and budgeting are also discussed within the context of this course.
SMMKS / Social Media Marketing Strategies
After completing this course, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features offered by each platform to enable them to help corporations to reach their target audience and achieve their goals. Seven channels are examined in-depth: Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. For each of the channels, the course will explore the following aspects: the channel’s history, the user’s experience, the business’ experience, advertising, running a targeted campaign, and analytics.
CES4 / Career and Employment Strategies
Students will have the use of our Job Search lab which has unlimited access to the Internet, a job search resource library, fax machine and a phone for contacting prospective employers with their resumes. Facilitators will also be made available to advise on job finding resources, interview skills and techniques, and to carry out mock interviews. Students will review core program concepts and learning in order to market their skills effectively.
PRAC100 / Practicum
This module is for course credits but has no grade. Students will be placed in actual work places related to their field of study and will be expected to act as a regular employee in order to gain the valuable "real world" experience that so many employers seek. Students are encouraged to find their own work experience placement; however, once placed, continuation in that placement is mandatory. (PR: All coursework)