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Main Programs and Courses Business Programs Sales Professional Certificate

Sales Professional Certificate

Launch your new career in the rewarding field of sales with practical and up-to-date training from Reeves College. The Sales Professional Certificate program will provide you with everything you need to know about business, technology, and advanced sales techniques.

You’ll learn about digital marketing, interpersonal skills, product knowledge, buyer behaviour, legal and ethical issues, and more. With this hands-on training, delivered by industry-experienced instructors, you’ll be prepared to drive real results for businesses and satisfy customers or clients.

Once you graduate, you’ll be ready for a variety of roles in sales, marketing, and business administration. With a solid foundation of skills and knowledge, you can start on the path toward advancement and a potentially lucrative career in sales.


This program is 23 weeks in length.
  • sales representative
  • account representative
  • sales analyst
  • sales/marketing agent
  • sales specialist
  • customer service representative
  • marketing & sales representative
  • brand representative
  • sales consultant
  • sales advisor

HEAR FROM ONE OF OUR BUSINESS GRADS

Tasha discusses the hands-on training she received at Reeves College.

Program Courses
SSS4 / Student Success Strategies
Emphasis is placed on thinking about achieving success from day one, and developing the non-technical skills to enhance personal, academic, and career success.
ICT4 / Introduction to Computers

This course is a broad-based introduction to using a personal computer. It teaches the fundamentals of an operating system and the most popular application software including word processing, spreadsheets, and presentations. You will also learn about the internet, web browsers, electronic mail, and antivirus software. The course is based on the Windows operating system, Microsoft Office 2013 and a variety of popular software programs for internet- and security-related applications. Extensive hands-on exercises throughout the course will allow you to practice and reinforce the skills you acquire, while progress check questions at the end of every module will give you the opportunity to test your knowledge of the presented material.

EBW4 / Effective Business Writing

The workplace of the twenty-first century demands excellent communication skills. The focus of this course is on learning writing techniques that ensure effective business communication. Following the completion of this course, students will be able to achieve effective writing styles, apply skillful writing techniques used in business communications in today’s workplace. This includes communicating in teams using listening, nonverbal and meeting skills; planning, writing and reviewing various types of business messages; communicating effectively using memos, email, letters and instant messages; creating business reports and proposals; plan, writing and delivering oral presentations.

 

BES4 / Business Essentials
Business Essentials provides an overview of business management today, including forms of ownership and the ways managers carry out their basic management functions in a skillful and inventive way. Topics covered include setting up a business in Canada, history of business in Canada, types of business organizations, managing the business enterprise, setting business goals, formulating strategy, management process, planning, organizing, leading, and controlling, types and areas of managers, management skills, motivating and leading employees, job satisfaction and motivation, data communication networks, transaction processing systems, and management information systems.
PSK4 / Professional Skills
This course is designed to equip students with the skills necessary for dealing effectively with both customers and colleagues in the business world. Using a variety of instructional methods including role-plays, case studies, group exercises, simulated situations, and discussions, students learn and practice customer service and interpersonal skills necessary for success in today’s business environment.
B1075R / Customer Relations and Interpersonal Skills

In business, as in other interpersonal contact, the impression formed in the first 10 to 15 seconds is crucial to the success of the relationship. The importance of the customer and of customer relations to business success is examined through case studies and role-playing. Students will learn relevant theories of human behaviour and how they may be applied to improve customer relations.

H1004 / Organizational Behaviour

This course explores the basics of organizational life, including the relationship between organizational form, the individuals who work in it, and the structures of performance. Key components will be the understanding of power, ethics, leadership, and management within organizational life. Individual and team performance will be evaluated and aspects of human psychology and values assessed. Theories of motivation and leadership will be identified and the strengths and weaknesses of various approaches to organizational control explored.

B1100 / Sales and Marketing
In both retail and industrial sales it is the professional salesperson who is responsible for meeting the customers’ needs and maintaining customer relations. Students will learn how to perform the many functions of the professional salesperson including collecting information from the customer, understanding and identifying customer needs, providing product & service information to the customer and maintaining customer relations. Students will learn the interactive or consultative approach to selling which emphasizes the necessity of the customer to be an active participant in the sales process.
DGMKF / Digital Marketing Fundamentals
In this course students will learn the key concepts of digital marketing. The course will explore the importance of branding, audience reach and demographics in the marketing strategies. Students will learn how to utilize analytics and the importance of goals as part of the marketing processes. The course will explore the importance of domain names, keywords, and how to leverage Search Engine Optimization strategies. Pay Per Click, Online marketing, email marketing, and budgeting are also discussed within the context of this course.
B1200 / Sales as a Profession

The student will learn about sales as a profession, including the legal, ethical and social issues in selling. 

B1300 / Advanced Sales Techniques

Topics covered in this module will include buyer behaviour, communication in a sales setting, and sales knowledge. 

B1400 / Sales Professional

Students will learn how to handle objections, how to close the sales presentation, and providing service and follow-up to customers as part of the sales process. This module will also include information about sales territories and financial analysis.

CES4A / Career and Employment Strategies

In this course students will learn how to use source and apply for a job. Facilitators will be available to provide guidance with respect to interviewing skills, resume writing and the effective use of social media to promote oneself.

Reeves College Receives Dental Accreditation
February 22, 2024
Reeves College is pleased to announce that the Commission on Dental Accreditation of Canada (CDAC) accredited the Edmonton South Campus’s Dental Assi...
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